Wayfinding, Visual Identity, Branding Guidelines
Wayfinding system proposal for Bursley Hall, the largest dorm at the University of Michigan.
The proposed wayfinding system modernizes the signage around the building so that it can resonate with the (mostly) first year students who reside there. Implementing visual hierarchy and color will help students parse out what information is pertinent to them, as Bursley Hall has a variety of features.
